Guest Blog by Pratik Salia
A company's work culture is composed of its value systems, goals, vision, and growth plan for new recruits. Company culture is not built in a short timeframe. It takes years of effort by owners and senior management to attract the best talent. But, when working remotely, integrating remote workers into the mainstream is a difficult task.
Remote workers typically work in different geographical locations, from different countries, with different value systems and different cultural backgrounds. Adapting them into the company culture is a daunting task for HR managers.
Need for Remote Work Culture
Work from home culture was prevalent many years ago but was limited to a very small number of IT firms where onsite working was not mandatory. But with the onset of the current pandemic, many companies suffered heavy losses, and some were on the verge of closure. With the lessening pandemic restrictions and restarting of commercial and manufacturing activities, companies have started to reopen.
But now, because the market is not price-dominated, it is cost-dominated; the only way to survive the market is to minimize operational costs. The best option is to convert most operations to working remotely, where onsite presence is not mandatory. This approach has multiple benefits. It promises reduced rent for office buildings, reduced logistical costs, reduced IS/IT costs for the employer, etc.
Working remotely gives them a break from daily commuting, a better work-life balance, and flexible work schedules for the employees. So, in many instances, working remotely has become a win-win situation. Both employers and employees stand to gain from this new normal.
How to Build a Remote Work Culture
To understand how management can build an effective work from home (WFH) culture for their teams, the following points should be considered:
Properly communicate the company's goals and vision.
Creating a work culture for remote employees is a difficult task for senior management. To make working remotely more productive, the company should have clear-cut and well-defined policies. Be clear on the expectations from remote workers, be transparent concerning the level of infringement on employee's privacy, and most importantly, ensure these guidelines have been read and understood. As leaders, we should always remember that unless or until remote workers feel they are part of the organization, their productivity will not be at its peak.
Provide training to remote workers
Continuous upgrading of skills ensures the continuity of employment, innovation, and retooling. Management should provide ample opportunities for learning in the form of LMS or online training, which can be accessed at any time with flexibility, without interfering with their work.
For employees who may not be advancing or underperforming, HR can identify the areas needing improvement and how to address them through appropriate training. While on-boarding new team members, training is essential to become operational and productive as soon as possible.
Host meetings to keep in touch with remote workers
To have an effective remote work culture, it is important to have weekly face-to-face meetings. It boosts their motivation level as it helps them to feel like part of the company. They will work with the dedication necessary, and it will help to retain the best talent. Retention is higher when employees feel a sense of belonging within their organization and are in sync with other employees. With these interactions, managers can build a better connection and develop trust with their remote employees.
The lack of interaction during these times can cause isolation and loneliness among the remote workers. They often feel left out or that they lack visibility. This may become an obstacle between the employee and their managers. Because of this, they often feel the need to prove to others that they are productive.
Therefore, a simple gesture to recognize and appreciate every employee's efforts through video conferencing or a simple email goes a long way. This encourages them and acknowledges that their efforts are appreciated and beneficial to the company.
Provide effective feedback
To give effective feedback to remote workers and leverage technology, employers can use AI-driven employee monitoring platforms, which allow companies to keep track of their remote workforce. With the help of such a platform, managers can keep tabs on their remote workers' activities during work hours. With this type of monitoring, managers can give proper feedback to their remote workforce.
While giving feedback, it is crucial that the managers give regular, specific constructive feedback to let the remote workers know their performance and what is expected from them. According to a survey done by Jack Zenger and Joseph Folkman, about 92% of subjects
agreed that constructive feedback is much more effective in improving performance. (Source)
Encourage employee well-being
When workers are remote, i.e., they might start to feel lonely, anxious, or even stressed out over little tasks without any physical interaction. In this case, management can make sure their remote employees can stay socially connected virtually. Management can also help monitor their workloads to prevent burnout.
Management can also help their remote workforce by creating a team wellness program or having social/informal events virtually, which can help the worker relax throughout the day.
With the current scenario, the technological advancements in Artificial Intelligence and its increasing use at an exponential rate everywhere, leveraging working remotely to minimize operational expenses and increase profitability will continue for the foreseeable future. Presently, this is one of the best options available to ensure the continuity of operations of an organization. Given this outlook, it would be beneficial for both employers and employees to embrace it gracefully.
About The Author:
Experienced professional with a demonstrated history of working in startups & conglomerates. Skilled in Operations, E-commerce, Customer Experience, ABM Marketing, B2B Marketing, B2B Brand Positioning, Customer Relationship Management (CRM), Market Research, and Management. https://www.linkedin.com/in/pratiksalia/
As leaders, it always starts with us. You can reach us at www.callwithginny.com to set up a complimentary strategy session and explore how our programs can help you rise to your full potential.
In the meantime, be fearless! (act despite the fear)
Coach Ginny 💕
We'd appreciate it if you share this article with your network by clicking on the "..." at the top.
Whenever you're ready, we want to serve you with what you need support the most! Here are some ways in which we can do this together: #1 - Want to become our partner in populating the world with great leaders? Here is how! If you know someone in your trusted network of friends and colleagues who can use the support of a coach like me, I would like to invite you to check out my 10% referral program. Get the details from our Affiliates & Referral Partners page. #2 - Check out our virtual, proven career and leadership training: Learn the #1 success secret to becoming the highly impactful, influential leader you are meant to be without sacrificing your well-being. Spots are limited. Get the details here: www.fearlessledershipmastermind.com. #3 - Develop your Personal Brand with our two-week virtual program: We share the exact steps to stand out in a new job market, confidently, despite today's economy. Work on creating a magnetic resume and LinkedIn profile, growing your professional network, and preparing to increase your confidence and articulate your value during the interview process. Get the details here: www.personalbrandingmasterclass.com. #4 - Coach with us, virtually, privately, one-on-one: Join one of our private coaching programs, designed to address your specific challenges and goals, accommodating your busy schedule. Our clients earn promotions, higher pay, transition into new roles and industries they love, and enjoy a higher level of financial, emotional, and even spiritual well-being. They "do the work" and see the results! 100% virtual, join us for a complimentary session: www.executivebound.com/get-started. #5 - Introduce us to your company to deliver virtual and live motivational talks and leadership training: We partner with organizations and individuals over a wide range of industries, providing the support and structure to develop talent and grow your leadership teams. Please email us at email@example.com, and let's connect.. #6 - Read our books: (NEW!) Healing Leadership: How to Lead, Love, and Thrive in Business and Life & Fearless Women at Work: Five Powerful Strategies to Thrive in Your Career and Life! Healing Leadership will transform the way you view your role as a leader, how you lead yourself and contribute to others. It includes 41 industry experts who also share their years of experience and insights with you. Visit www.healigleadership.com to order your copy and download the Companion Workbook, for a limited time only. Fearless Women at Work's sole purpose is to ignite your personal power to pursue the life of your dreams by applying five practical strategies in a unique process named C.A.R.E.S. Get your copy and BONUS Book Club Guide companion today at www.executivebound.com/book. #7 - Read our blog & share it! Keep your mind fresh with ideas. Retool with strategies to navigate challenges at work and in life. And take action that will propel you forward. Knowledge and execution are power. Visit our blog, and if you enjoy the articles, please share them with your friends and colleagues.
About Dr. Ginny A. Baro
Dr. Ginny A. Baro is a sought-after international motivational speaker & leadership coach, a career strategist, and #1 bestselling author of Fearless Women at Work.
Ginny specializes in partnering with organization to develop leadership teams at all levels of management. And she supports individuals navigating a corporate hierarchy or moving into an entirely new phase of their career. She has successfully facilitated live and virtual leadership training and coaching programs for individuals and Fortune 500 companies with over 140,000 employees and delivered keynotes impacting international audiences larger than 7,000. To learn more, visit ExecutiveBound.
Here's how we help!