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What is the identity that will support your career goals?

Are you still contemplating the goals that you're going to achieve over the next 12 months?

Recently I attended a Tony Robbins training, and during that challenge with Tony, I heard something that I had heard before, but it hit me differently.

"We don't do what we can. We do what we think we are."

He was talking about this in the context of your identity.

What is your current identity?

Because what you do and what you set out to accomplish will be 100% correlated to that identity.

Let me give you an example. When I launched my business, I created this identify: I'm a leadership expert, motivational speaker, career strategist, and #1 bestselling author. That was the persona that I created after being in the corporate world for over 25 years. With that new identity, I took on all the projects that I accomplished to launch and grow.

What about you? What identity will help you achieve the goals you have set out for yourself?

Here's another example.

I typically train at my local cross-fit gym three times a week. I do that consistently because one of my identities is that I am an athlete. I've believed this about myself since I was a young girl.

Now I'm 51 years old--I am no athlete (LOL). However, I am still active because being an athletic person is part of my identity.

What is that identity that you need to identify with and say, I am ______ (fill in the blank); therefore, people who are this, do _______ (what you want to accomplish). Try it. It works.

Bringing It All Together:

When you claim that you are a leader or an expert in some area, you act as the expert and leader in that area.

Get clear on the identity that will help you meet your desires and achieve your business and personal goals--act as if and see what happens. You may be shocked at what you discover.

If you are struggling to pinpoint what identity is going to support you to achieve your goals of earning more, increasing your confidence, removing the self-doubt, going after what you truly want, let's connect here:

With love and appreciation,

Coach Ginny 💕


Whenever you're ready, we want to serve you with what you need support the most! Here are some ways in which we can do this together: #1 - Want to become my partner in populating the world with great leaders? Here is how! If you know someone in your trusted network who can use the support of a coach like me, check out my 10% referral program. Get the details from our Affiliates & Referral Partners page. #2 - Check out our virtual, proven career and leadership training: Learn the #1 success secret to becoming the highly impactful, influential leader you are meant to be without sacrificing your well-being. We start soon and spots are limited, get the details here. Email for a SAVINGS CODE: #3 - Develop your Personal Brand with our online program + VIP Coaching: We share the exact steps to stand out in a new job market, confidently, despite today's economy. Get the details here: #4 - Accelerate advancing your career and creating an actionable plan with our Visionary Leaders Circle monthly program: Acquire the tools, strategies, and structure to advance steadily and develop leadership competencies, virtually, in a community of inspiring leaders and the guidance of your leadership coach. Find out more and register here: #5 - Coach with us, virtually, privately, one-on-one: Join one of our private coaching programs, designed to address your specific challenges and goals, flexible to your busy schedule. Our clients earn promotions, higher pay, transition into new roles they love, and enjoy a higher level of financial, physical, emotional, and spiritual well-being. They "do the work" and see the results! 100% virtual, get started with a complimentary session here: #6 - Introduce us to your company to deliver virtual and live motivational talks and leadership training: We partner with companies, ERGs, and individuals across industries, providing the support and structure to develop talent and grow leadership dream teams. Please email us at, and let's connect. #7 - Read our book, Fearless Women at Work: Five Powerful Strategies to Thrive in Your Career and Life! This book’s sole purpose is to ignite your personal power to pursue the life of your dreams by applying five practical strategies in a unique process named C.A.R.E.S. Get your copy and BONUS Book Club Guide companion today at #8 - Subscribe to our Podcast, the Visionary Leaders Circle! Available on Apple Podcasts, Spotify, and others. Develop your edge to become an impactful leader. Learn from distinguished guests, leadership experts, and your host, Dr. Ginny A. Baro. Leave us a five-star review so others can find us. And to be our guest, email us at Enjoy: #9 - Read our blog & share it! Keep your mind fresh with ideas. Retool with strategies to navigate challenges at work and in life. And take action that will propel you forward. Knowledge and execution are power. Visit our blog, and if you enjoy the articles, please share them with your friends and colleagues.

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About Dr. Ginny A. Baro

Dr. Ginny A. Baro is an award-winning motivational speaker & leadership coach, career strategist, and #1 best-selling author of Fearless Women at Work. Ginny specializes in partnering with organizations and ERGs to develop leadership dream teams. And she supports individuals navigating a corporate hierarchy or transitioning into an entirely new phase of their career. She has successfully facilitated live and virtual leadership training and coaching programs for individuals and Fortune 500 companies with over 140,000 employees, and delivered keynotes impacting global audiences larger than 7,000. To learn more, visit ExecutiveBound.

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