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Why you should bother to update your resume when applying for a new job

On one of the communities I support,, a member expressed frustration when an article suggested a "best practice" of updating your resume every time you apply for a role.

Her frustration is warranted. If you keep applying for jobs and never hear back, it can feel incredibly frustrating!

Update the resume each time!

Here's my rationale to update your resume each time…

When you tailor your resume to use the keywords in the job specification (spec), the application tracking system (ATS) can give you a higher keyword matching score. The higher the match, the better your chances for the ATS to recommend your résumé to the hiring manager.

From a psychological perspective, using the exact keywords the job description uses creates more "affinity" between you and the role, which is what hiring managers are looking for. This technique is well-known in the sales world--use the words of your potential client, and they'll feel heard and understood, which leads to "knowing, liking, and trusting you."

When you don't tailor your resume and keep using the same "baseline résumé" to apply to different jobs, you miss opportunities to get a higher % match on keywords and be more resonant with the hiring manager's needs and expectations.

You don't have to change the core content of your resume necessarily.

However, look for keywords such as "collaboration" vs. "teamwork. " If the spec uses teamwork and your résumé says collaboration, switch your résumé to say teamwork. I call this "talk the same language as the job spec."

What causes the most frustration?

So, let's get to the bottom of the frustration.

It's disheartening if you continue to apply and never hear back.

The strategy I teach my clients successfully is to "focus only on applying for jobs where you know you could be a rockstar and ones that truly match your unique value." This approach will save you valuable time and effort instead of applying for mediocre jobs that are not a "hell yes!"

Don't apply for crappy jobs that you know are not even exciting on paper because you "qualify."

When you do, you realize that if you get them, you'll be miserable and back on the job hunt within a year, max.

Retool to save you effort and time!

I was an employee for over 25 years and a hiring manager for more than two decades.

Now that I'm running my own business,, in 2020, I successfully launched the Personal Branding Masterclass, specifically to help talented professionals in transition to prepare themselves strategically and effectively to land their next "work home." You can get all the details and get the course at

One last thing, the cover letter will also help you stand out.

What's the key to writing a compelling cover letter?

Make it as short as possible and touch on these three things, one short paragraph each: why the company, why this role, why me?

I teach our members to identify their unique value and articulate it quantifiably through their resumes and compelling interview stories. They get to revamp their resume and LinkedIn profile to capture their strengths and experiences and prepare to rock the interview--filled with confidence and a sense of self-worth.

What's the value for you in landing your next role?

Yes, income, job security, etc. And, what if you not only get to use your marketable skills but also your superpowers and do it in a work environment that meets your needs?

From my experience and clients' feedback, the framework, tools, and strategies you'll learn in the Personal Branding Masterclass are invaluable! Gift yourself the tools to land that role. You deserve it!

Visit for more info, and reach out to us at to answer any questions you have.

Live with purpose, live with joy!

Coach Ginny 💕


Whenever you're ready, we want to serve you with what you need support the most! Here are some ways in which we can do this together: #1 - Increase your confidence and leadership skills to overcome the limitations holding you back and magnify your superpowers: Learn the #1 success secret to becoming the highly impactful, influential leader you are meant to be without sacrificing your well-being. We start soon and only a few spots remain. Get the details here. Email with any questions: #2 - Learn how to prepare to get the job you want with our Personal Branding Masterclass: Our virtual course will show you how to stand out in the job market, confidently. Create a magnetic resume and LinkedIn profile, grow your professional network, and articulate your value, especially during interviews. Get the details here: #3 - Get out of survival mode and advance your career when you create your 12-month action map in our Visionary Leaders Circle monthly program: Acquire the tools, strategies, and structure to navigate the challenges of a corporate environment, advance steadily, and develop leadership competencies, virtually, with other leaders on the same journey and your own leadership coach. Find out more and register here: #4 - Coach with us, virtually, privately, one-on-one: Join one of our private coaching programs, designed to address your specific challenges and goals, flexible to your busy schedule. Our clients earn promotions, higher pay, transition into new roles they love, and enjoy a higher level of financial, physical, emotional, and spiritual well-being. They "do the work" and see the results! 100% virtual, get started with a complimentary session here: #5 - Read our new book: Healing Leadership: How to Lead, Love, and Thrive in Business and Life. Healing Leadership will transform the way you view your role as a leader, how you lead yourself and contribute to others. It includes 41 industry experts who also share their years of experience and insights with you. Visit to order to order your copy today. #6 - Read our book, Fearless Women at Work: Five Powerful Strategies to Thrive in Your Career and Life! This book’s sole purpose is to ignite your personal power to pursue the life of your dreams by applying five practical strategies in a unique process named C.A.R.E.S. Get your copy and BONUS Book Club Guide companion today at #7 - Subscribe to our Podcast, the Visionary Leaders Circle! Available on Apple Podcasts, Spotify, and others. Develop your edge to become an impactful leader. Learn from distinguished guests, leadership experts, and your host, Dr. Ginny A. Baro. Leave us a five-star review so others can find us. And to be our guest, email us at Enjoy: #8 - Read our blog & share it! Keep your mind fresh with ideas. Retool with strategies to navigate challenges at work and in life. And take action that will propel you forward. Knowledge and execution are power. Visit our blog, and if you enjoy the articles, please share them with your friends and colleagues.

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Dr. Ginny A. Baro is an award-winning transformational speaker & leadership coach, career strategist, and #1 best-selling author of Healing Leadership and Fearless Women at Work. Ginny specializes in partnering with organizations and ERGs to develop leadership dream teams. And she supports individuals navigating a corporate hierarchy or transitioning into an entirely new phase of their career. She has successfully facilitated live and virtual leadership training and coaching programs for individuals and Fortune 500 companies with over 140,000 employees, and delivered keynotes impacting global audiences larger than 7,000. To learn more, visit ExecutiveBound.

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